Cookie Policy

Last Updated: May 22, 2026

This Cookie Policy explains what cookies are, how Apex Business Tech uses cookies, and how you can manage your cookie preferences when visiting our website at apexbusinesstech.com.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to improve the browsing experience, and to provide reporting information to website owners.

Cookies can be “persistent” (remaining on your device until they expire or you delete them) or “session” cookies (deleted automatically when you close your browser).

What happens before you choose

When you first arrive, our cookie banner asks you to Accept, Reject, or Customize your preferences. Before you make that choice, we send Google a cookieless signal so they can model overall traffic patterns for us. This signal does not include any cookie, does not identify you personally, and your IP address is anonymized by Google at the point of collection. We send the same cookieless signal if you choose Reject. We rely on our legitimate interest under Article 6(1)(f) UK/EU GDPR for this measurement; you can object at any time by emailing [email protected].

Once you make a choice, your preferences are honored. If you accept Statistics, Google Analytics is allowed to set its standard cookies (described below) so we can see returning visits and session activity. If you reject, no analytics cookies are set on your device. You will not be re-asked on the same browser unless you reopen the banner via the footer link.

Cloudflare Web Analytics

We also use Cloudflare Web Analytics, which provides aggregated traffic data from Cloudflare’s edge network. It is server-side and cookieless: no JavaScript runs in your browser for this purpose, no cookies are set, and no personal data leaves Cloudflare’s EU edge infrastructure for visitors served from EU points of presence. We use it as a cross-check on basic traffic figures.

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for the basic functioning of our website. They enable core features such as page navigation, secure access to authenticated areas, and remembering your preferences from previous visits — including your cookie consent choice. Essential cookies cannot be disabled without affecting the functionality of the Site.

  • wpconsent_uuid (or similar WPConsent preference cookie): set by this site to remember your cookie consent choice so we do not re-prompt you on every page. Duration: 180 days.

2. Analytics Cookies

Set only after you accept Statistics. We use analytics cookies to understand how visitors use our Site — which pages are most popular, how visitors navigate between pages, and whether users encounter errors. This information helps us improve our content and user experience.

Google Analytics: We use Google Analytics to measure aggregate traffic and session activity. Google Analytics cookies include:

  • _ga: Used to distinguish individual users. Persists for 2 years.
  • _ga_[ID]: Used to maintain session state. Persists for 2 years.
  • _gid: Used to distinguish individual users. Persists for 24 hours.
  • _gat: Used to throttle request rate. Persists for 1 minute.

3. Affiliate and Advertising Cookies

When you click an affiliate link on our Site, the merchant or affiliate network may set cookies on your device to track the referral and attribute any subsequent purchase to our website. These cookies are set by third-party domains and are governed by the respective third party’s cookie and privacy policies.

Common affiliate cookies may include tracking identifiers that persist for 30 to 90 days, depending on the merchant’s affiliate program terms. We do not have access to or control over these third-party cookies.

Third-Party Cookies

In addition to cookies set by our Site, third-party services we use may also set cookies on your device:

  • Google Analytics: For website analytics (see above).
  • Affiliate networks: For tracking referrals from our Site.
  • Content delivery networks (CDNs): For fast loading of site resources.

These third parties have their own privacy and cookie policies, which we encourage you to review.

How to Manage Cookies

You have the right to decide whether to accept or reject cookies. Here are the ways you can manage your cookie preferences:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored on your device and delete individual cookies or all cookies
  • Block all cookies or only third-party cookies
  • Clear all cookies when you close your browser

To manage cookies in your specific browser, consult the help documentation:

Opt-Out Tools

You can also opt out of targeted advertising cookies through industry tools:

Effect of Disabling Cookies

If you disable all cookies, our Site will still function, but certain features may not work as intended. Analytics cookies being disabled means we will have less data to improve the Site. Affiliate cookies being disabled means we will not receive a commission if you purchase through our links, though the price you pay remains the same.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information.

Contact Us

If you have questions about our use of cookies, please contact us at [email protected]. Privacy-specific enquiries: [email protected].